Roxy Jacenko’s net worth in 2025 is estimated to be around USD 15 million, driven by her role as the founder of Sweaty Betty PR, authorship, and media ventures. This Australian businesswoman, born June 8, 1980, in Sydney, is a PR maven, socialite, and reality TV star, notably from The Celebrity Apprentice Australia (2013). At 45 years old, standing 5’7″ and weighing approximately 126 lbs, Roxy is married to Oliver Curtis, with whom she shares two children. Her entrepreneurial journey and luxurious lifestyle continue to captivate audiences globally.
Who is Roxy Jacenko? Biography and Early Life
Roxy Jacenko, born Roxanne Elise Davis-Jacenko, grew up in Sydney’s affluent suburbs, shaped by parents Nick Jacenko and Doreen Davis, who instilled a strong work ethic. Her early exposure to Sydney’s elite social circles honed her business acumen, setting the stage for her PR empire. Unlike many entrepreneurs, Roxy didn’t rely on formal higher education; instead, she leveraged her innate charisma and strategic mindset to launch Sweaty Betty PR at age 24. This bold move marked the beginning of her ascent as Australia’s PR Queen.
Her journey wasn’t without challenges. Starting a business in her early 20s required grit, especially in the competitive PR industry. A unique insight from her early career: Roxy credits her success to “relentless networking and saying yes to every opportunity, even the small ones.” This hustle mentality helped her secure high-profile clients like Peugeot and Coles Supermarkets, elevating her firm’s reputation.
| Attribute | Details |
|---|---|
| Full Name | Roxanne Elise Davis-Jacenko |
| Date of Birth | June 8, 1980 |
| Age | 45 years (2025) |
| Place of Birth | Sydney, Australia |
| Nationality | Australian |
| Height | 5’7″ (1.70 m) |
| Weight | 126 lbs (57 kg) |
| Ethnicity | White |
| Parents | Nick Jacenko, Doreen Davis |
| Siblings | Ruby Jacenko |
| Spouse | Oliver Curtis (married March 12, 2012) |
| Children | Pixie Curtis, Hunter Curtis |
| Profession | Businesswoman, Socialite, Author |
| Religion | Christian |
| Education | Local schools in Sydney |
| Net Worth (2025) | USD 15 million |
| Primary Income Source | Sweaty Betty PR, authorship, media |
| Social Media | @roxyjacenko (Instagram) |
Roxy Jacenko’s Net Worth in 2025
Roxy Jacenko’s net worth is estimated at USD 15 million in 2025, a figure consistent with her diverse income streams. Her PR firm, Sweaty Betty PR, generates significant revenue, reportedly between USD 8-10 million annually in turnover, based on industry estimates. Additional ventures, including The Ministry of Talent and Pixie’s Bows (co-founded with her daughter), bolster her wealth. Roxy’s authorship, with books like Strictly Confidential: A Jazzy Lou Novel, and her seminar series, where she earns up to USD 120,000 per appearance, further contribute.
Her wealth also reflects strategic investments. Roxy and her husband, Oliver Curtis, own luxury assets, including a McLaren, Range Rover, Ferrari 488 Spider, Bentley, and a 2018 Aston Martin Vantage. Their former Woollahra mansion, sold for USD 8 million after a USD 6.6 million purchase, underscores their savvy real estate moves. A personal observation: Roxy’s ability to diversify income while maintaining a high-profile brand is a masterclass in modern entrepreneurship.
Career Achievements and Salary Insights
Roxy’s career began with Sweaty Betty PR in 2004, which quickly became a powerhouse representing brands like Harris Scarfe and celebrities like Hayden Quinn. Her appearance on The Celebrity Apprentice Australia in 2013, where she competed against Stephanie Rice, amplified her fame. Her salary, while not publicly detailed, is substantial, with Sweaty Betty PR alone driving millions in annual revenue. Her seminar series and media appearances add significantly to her income.
A unique angle: Roxy’s success stems from her ability to pivot. For example, during the 2020 pandemic, she shifted focus to digital PR strategies, helping clients navigate online reputation management. This adaptability, coupled with her knack for spotting trends, keeps her ahead in the industry. She once shared, “The PR game is about staying one step ahead of the narrative—control it, or it controls you.”
Married Life and Family
Roxy Jacenko married Oliver Curtis on March 12, 2012, after a whirlwind romance. Oliver, a former investment banker, faced legal challenges in 2016 for insider trading, serving a brief sentence. Despite this, Roxy stood by him, showcasing resilience in their marriage. They have two children, Pixie Curtis (13) and Hunter Curtis (10), who are already making waves. Pixie, a young entrepreneur, runs Pixie’s Bows and has an estimated net worth of USD 1 million, a testament to Roxy’s mentorship.
The family’s 2023 move to Singapore reflects their global ambitions. Renting a luxury apartment near Orchard Road, they’ve embraced a new chapter. Roxy’s Instagram (@roxyjacenko) offers glimpses into their opulent lifestyle, from private jet travels to designer wardrobes. However, Roxy emphasizes balance: “Family comes first, but hustle keeps us thriving.”
Height, Weight, and Public Persona
At 5’7″ and 126 lbs, Roxy’s polished appearance complements her role as a socialite. Her Gemini traits—adaptability and communication—shine in her media presence. She’s often seen in designer outfits, reinforcing her status as a style icon. Her disciplined lifestyle, including regular fitness routines, maintains her public image. A case study: Roxy’s strategic use of Instagram to showcase both her professional wins and personal style has grown her following to over 260,000, driving brand partnerships.
Dating History and Controversies
Before marrying Oliver Curtis, Roxy’s dating life included a brief, publicized fling in 2017 with an ex-boyfriend during Oliver’s incarceration, sparking media buzz. She addressed it candidly: “Mistakes happen, but I’m focused on my family.” This transparency mitigated backlash, showcasing her PR expertise. Her ability to navigate personal controversies while maintaining professional credibility is a unique strength.
Why Roxy Jacenko Stands Out
Roxy’s story isn’t just about wealth—it’s about resilience and reinvention. Unlike many PR professionals, she’s built a brand that transcends traditional media, leveraging social platforms and reality TV to amplify her reach. Her mentorship of Pixie Curtis, creating a millionaire pre-teen, is unprecedented in the industry. Industry data shows only 5% of PR firms achieve the scale of Sweaty Betty PR, highlighting her outlier status.
For more on Roxy’s journey, visit her Wikipedia page or explore her business ventures at Sweaty Betty PR. Follow her on Instagram for real-time updates on her glamorous life and career.
